Gran de Select Luxury Beer
Exceptional luxury craft beer for all occasions
Gran de Select Gourmet Quality
`Martín Berasategui´ Spain´s most renowned Michelin Chef
Gran de Select Quality & Tradition
Accredited with the Prestigious `Sabor a Málaga´ Denomination
Gran de Select Luxury Events
Tastings, Events, Signature Beer and Personalised Branding
Gran de Select was founded in the year 2012 in the Costa del Sol (Málaga, Spain), however, it was consolidated a decade earlier when Frederik Avenstrup and Mads Sørensen met in Denmark.
Growing up in one of the most recognized beer countries in the World, Sørensen and Frederik Avenstrup soon developed a passion for the art of handcrafted brewing and decided to blend expertises.
Avenstrup, a wine connoisseur with experience in wine production, who for a long time had been intrigued by the idea of brewing with inspiration in the Champagne production method, and Sørensen, who grew up brewing as well as innovating beer recipes with his grandfather, who worked his entire life in Carlsberg and established possibly one of the first and most advanced Microbreweries in the World.
In their quest of revolutionizing the beer world, Avenstrup and Sørensen have spent over a decade experimenting and perfecting their recipes taking into account its values in innovation, integrity and excellence.
With the perfect combination of a careful selection of the best raw materials the market has to offer, the meticulous creation and perfection of recipes that embody the Umami flavour, the application of innovative production techniques as well as the belief that good things come to those who know how to wait, Gran de Select has created, with no additives, preservatives, extracts nor added gasses, the most excellent, delicate and sophisticated Handcrafted Luxury Beer Assortment.
By designing recipes based on Umami, the fifth taste, joining sweet, sour, salty and bitter, the Gran de Select Luxury Handcrafted Assortment contains the three properties of the Umami taste, as described by the Umami Information Center (UIC) in Japan:
“A delicate taste. A mild, subtle taste. A taste that spreads across the tongue, coating it completely. A persistent, lingering taste. A mouthwatering sensation.”
Being one of the main characteristics that makes a food palatable, Umami is the reason the Gran de Select Luxury Handcrafted Assortment balances perfectly with the Food of the World.
With a slow brewing philosophy, Gran de Select has pushed the limits by applying production techniques from the world of Champagne.
Gran de Select, unlike industrial brands, preserves the delicate beer drops in Premium Italian Champagne bottles, where the beer, for a period of at least 4 months, undergoes a second phase of fermentation. The bottles, sealed elegantly with corks and golden wirehoods, are left to rest in dark, humid and cool cellars, where the beer develop its natural carbonation and complete its maturation process. This original and elegant process results in a unique beer with personality, which intense aroma and rich and delicate tasting notes makes it worthy of being enjoyed like a fine Champagne or Wine and of accompanying the most sophisticated of dishes.
Containing so much pressure, the bottle can be opened with great caution, with a saber - a procedure known as 'Sabrage' in the world of Champagne.
Gran de Select has gained local recognition with Sabor a Málaga, the appellation of quality and uniqueness of products made in Málaga, as well as national admiration among the culinary elite with Martín Berasategui, the world-famous Spanish Chef with most Michelin stars.
Gran de Select corporate presentation
`Sabrage´ bottle opening with a sword
“ Cada una se supera a la otra, con sabores pronunciados, intensos, por lo que lo mismo sirven de aperitivo o
copeo que para acompañar toda una comida .”
“Una cerveza de lujo en el amplio sentido de la palabra,
y por eso todo lo que la rodea es exclusivo”
“Det er øl af høj kvalitet og det skiller sig især ud, fordi
det er brygget efter champagnemetoden og altså
har gennemgået to gæringer.”
“Gran de Selects banebrydende champagneøl”
“Dansk øl brygget efter champagnemetoden, og fyldt på
de fineste flasker med prop.” “De populære øl, som
den spanske kok Martín Berasategui forelskede sig i”